Oct
12
News & Trends Jck
The firm launched a variety of digital initiatives during the seven-week closure of its store community throughout Australia, New Zealand and Canada, together with virtual appointments, a WeChat ‘mini store’, shoppable Instagram feed, and a web-based video hub. Without explicitly banning non-essential retail, government lockdowns successfully prevented bricks-and-mortar businesses from buying and selling by confining Australians to their houses. At the same time, swathes of the population have been furloughed, made redundant, or had contracts cancelled. Many retailers – notably in regional areas – watched helplessly as their hopes for a swift recovery from final summer’s…